Our Ethical Promise
+ Sustainable Approach
Welcome to our world of exquisite, handmade rugs that blend timeless craftsmanship with modern eco-conscious values. Each piece tells a story of heritage, quality, and care for the planet. Sourced from the finest materials and made with love, our rugs are more than floor coverings—they're works of art designed to elevate your space while honoring ethical and environmental principles.
Why New Zealand Wool is a Sustainable Choice
We source our wool from New Zealand—widely regarded as producing the world's finest fibers. It's 100% natural, renewable, and biodegradable, grown on sheep that graze in pristine, sustainable environments. Its bright white color and exceptional cleanliness allow for superior dye absorption, delivering vibrant, consistent results without harsh processing.
New Zealand wool stands out for its durability, softness, fine texture, and resilience—thanks to the country's ideal climate, sustainable farming practices, and strong emphasis on animal welfare and environmental stewardship. It naturally regulates temperature (warm in winter, cool in summer by wicking moisture), making it the premium choice for rugs built to last generations.
Wool is one of the most eco-friendly materials available, a natural alternative to synthetic fibers derived from fossil fuels. Fully renewable (sheared annually from sheep), it biodegrades completely in soil and water without releasing microplastics. It's also highly recyclable and can be repurposed into new products.
Its inherent properties—fire retardancy, moisture absorption (up to 40% of its weight), and natural odor resistance—make wool durable and low-maintenance, reducing the need for frequent replacements. By choosing wool, you're supporting a material that's truly kind to the planet from farm to floor.
Our Business Model
Made to Order, Just for You
Sustainability is at the core of how we operate. Unlike mass-produced items that contribute to waste, every one of our rugs is made to order—crafted specifically for you once you place your request. This approach eliminates overproduction, reduces inventory waste, and ensures minimal environmental footprint. By producing only what's needed, we conserve resources, lower emissions from storage and shipping, and deliver a truly personalized piece. It's our way of making luxury accessible while protecting the planet for future generations.
Our Partners
Our rugs are proudly crafted in Bhadohi, a historic town in Uttar Pradesh, India, renowned as the "Carpet City" of the world. This region has been a hub for rug-making for centuries, with skills passed down through generations. We partner exclusively with a family-owned business that embodies this rich tradition. Nestled amid lush landscapes, their workshops are a testament to community-driven artistry, where local artisans weave magic into every knot. By supporting this family enterprise, we ensure fair wages and preserve cultural heritage in a place where rug-making is not just a job, but a way of life.
No Child Labor
We believe in rugs that feel good in every way—starting with how they're made. Our family-owned partners in Bhadohi strictly adhere to ethical labor practices, with absolutely no child labor involved. Every artisan is an adult professional, treated with respect and provided safe working conditions. This commitment extends to fair trade principles, ensuring that the people behind your rug are empowered and valued.
